Built in industry. Refined at Loughborough.
Designer with 2.5 years of experience, now bringing a more structured UX approach shaped during my Master’s at Loughborough University.
Education
Master of Science - User Experience Design, Loughborough University, UK, 2023 - 2024
Graduated with Merit
Capstone Project: Investigated how AR technology can enhance user engagement and decision making in food menus, blending emerging tech with practical UX principles.
Relevant Coursework: Design Research Methods, Experience Design, Designing for AI Products
Experience
UX Designer, Freelance December 2024 — Present
Collaborated with international clients across healthcare, data, and analytics to solve focused UX challenges in fast-paced sprint environments.
Delivered wireframes for a music auditing platform (China) and a healthcare management system (UK), translating complex requirements into clear, usable flows.
Conducted a UX audit for a survey platform (India), identifying usability gaps and recommending improvements for a more scalable, intuitive experience.
Designed an activity book for youth players at Carlisle United FC, simplifying information into engaging, accessible formats.
UX Designer, Sky Sports, UK. April 2023 — May 2023
Collaborated with a team of 6 designers to explore opportunities for expanding football fandom through digital experiences.
Contributed to research, ideation, and concept development across a 6-week sprint, taking ideas from early insights to a validated solution.
Worked within real-world constraints and stakeholder expectations, simulating an end-to-end product design process.
Product Designer - UX/UI, Pratian Technology, India. January 2020 — October 2022
Led design efforts on 2 flagship products, collaborating with cross-functional teams across the US and India.
Owned the end-to-end design process - from research and ideation to delivery, within a 20-member product team.
Conducted user research and translated insights into product decisions, shaping features and improving usability.
Delivered 100+ high-fidelity web and mobile screens, ensuring consistency and alignment with user needs.
Worked in Agile environments, closely partnering with developers to bring designs to life.
Core Strengths
User Research
Problem Framing
UX Strategy
Information Architecture
Interaction Design
Research & Thinking
User Interviews
Usability Testing
Insight Synthesis
Journey Mapping
Persona Development
Product & Collaboration
Agile / Scrum
Cross-functional Collaboration
Stakeholder Communication
Developer Handoff
Design Critique
Tools I work with
Currently Learning
Projects
Industry Project: Kickstart SkySports
Collaborated in a team of 6 over a 6-week sprint to design a solution aimed at expanding football fandom among young women. Conducted research, developed insights, and delivered a tested prototype presented to the Sky Sports creative team.Personal Project: Housemate Hunting (Ongoing)
Working in a team of 2 to explore ways to improve trust and transparency in shared living. Currently focused on research and early solution design to help people better understand potential housemates before moving in.
Achievements
Chosen as one of the Student Ambassadors for Loughborough University.
Logged 100% Job Success Score as a freelance Designer on Upwork with consistent 5-star reviews across all projects.
Runner-up in a Machine Learning Hack-a-thon (focusing on Natural Language Processing)
Interests
Sports - Basketball, Badminton, Table-Tennis
Reading - Fiction, Finance & Self-Improvement (Currently reading Project: Hail Mary so I can complain about how the book was so much better than the film)
Puzzles - Sudoku & Rubik's Cube (current PB: 51 sec)